So what is a retainer?
A retainer fee works like a monthly fee, but since its purpose is to retain the designer, it is paid up front before any work is ordered. You are, in a sense, pre-ordering the designer’s time versus a service. The designer anticipates work from the client and blocks out the appropriate amount of time in her schedule to accommodate that client when the work comes.
Can a retainer agreement work for you?
I think the best way to explain this is through some example scenarios:
“Stephanie” has a short-term ongoing need for design work, but she cannot afford to employ a full-time graphic designer. Amy has determined that she can afford up to $2000 in graphic design services for the next 6 months. With her, I arrange a monthly retainer agreement of $333/mo.
“Ben” doesn’t accurately predict what kinds of graphics work he’ll need for the year, but he knows he’ll need occasional small projects done. Like Amy, he will not employ a graphic designer. He determines that he’s willing to budget $3000 this year toward any graphics needs that come up. Ben and I establish a $250 monthly retainer agreement so I can efficiently handle his graphic needs as they come up.
What do you get?
- Graphic Design Services – full service graphics and design
- Website tasks: New pages, updates, graphics, Re-occurring updates
How a Graphic Design retainer works
OK, so you think that the retainer option really is where you need to go – that’s great. The next step would be for us to have a chat with about your monthly requirements in terms of design and marketing. I have several retainer packages available – but can tailor a specific package to suit your business.
The retainer fees are invoiced on a monthly basis – for the month ahead. I complete a time sheet each month which clearly outlines how many hours was worked on your projects during that month. If I work under the set amount of time one month – I simply roll over the extra time to the next month. If I work over the set amount of time we would just issue an invoice for the extra amount. I will inform you before you go over your limit.
How is the retainer agreement determined?
There are many factors that can determine the amount of the retainer fee, such as:
- frequency of design scheduling
- average amount of time needed from designer
- nature and complexity of design-work required
- length of retainer agreement
- typical level of urgency of design work
Mark Grafing: Modo Networks (LinkedIn Review)
Expert, High Integrity, Creative “Danielle will surprise you with her talents. She has the ability to take whats in your head and put it into design, ordering, and creating the final product. She handles it in a very timely manner and has been extremely consistent in doing exactly what she says. Hats off to Danielle…we will continue using her services. I would unequivocally recommend Danielle to any company needing high quality work from a person with high professionalism and strong integrity. Mark Grafing Founder/CEO Modo Networks, LLC”