Brochure Questionnaire

Please complete this form. Your response will help efine the initial direction of your new brochure based on a clear understanding of your vision, type of business and requirements.

Client input is the foundation upon which successful identities are built. This questionnaire will help you articulate and identify the overall goals of development project, including specific answers regarding the message, audience, look and feel, and application.

By answering these questions it will help in the design process. Please answer all that apply

Step 1 of 3

What is your intended target completion date for the project?*
Date Format: MM slash DD slash YYYY
Do you have a specific budget range for this project?*
CURRENT LOGO/IDENTITY
Please attach any/all relevant sample materials.
Do you feel your current logo promotes a favorable image of the brand/company/venture? Why? Why not?
What specific areas of your current identity do you feel are successful? Why are they successful?
REASONS FOR BROCHURE DEVELOPMENT/REDESIGN
What are the main reasons you are launching/redesigning your brochure/ product? (outdated design, expanded services, different market, etc.)
What are the basics about the company/venture/brand? (Think in terms of products and services, departments/divisions, people and markets, and competitors, geographic/demographic reach, etc.)
What additional information should we be aware of? i.e (how did the venture/company/brand name originate, something about the founders/ shareholders, background info, etc.)
AUDIENCE/DESIRED ACTION
1. Who is your target audience or community?
(Age, gender, interests, locality)
PERCEPTION
Use a few adjectives to describe how the user should perceive the brochure. (i.e.:prestigious, friendly, corporate, fun, forwardthinking, innovative, cutting edge, funky, professional, meaningful, noticeable, memorable, innovative, etc.) Is this different than the current image perception?
What values/perception/message do you wish to promote about the brand/company through its new brochure?
How does your company differentiate itself from competitors? Do you think your current market differentiates you from your competition?
List URL's / attach samples of your competitor's. What specifically do you like, don't like about these styles, and in what respects do you think your logo/identity should stand out from these?
File
List URL's / attach samples of your competitor's. What specifically do you like, don't like about these styles, and in what respects do you think your logo/identity should stand out from these?
File

DESIGN CONSIDERATIONS
How many colors would you like to see in your brochure?*
More colors cost more to print.
What are your company colors? What colors do you prefer to see in your brochure?*
#HEX or Pantone color
What design style do you prefer for your brochure?*
Print Size after trimming bleed?*
Ex: 8.5x11
Brochure Type

Important Information
Company Name*
Name*
First Last
Phone*
Email*
Website
Additional Comments
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Email
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Danielle Smallwood

Brochure Questionnaire

Step 1 of 3

CURRENT LOGO/IDENTITY

REASONS FOR BROCHURE DEVELOPMENT/REDESIGN

AUDIENCE/DESIRED ACTION

PERCEPTION

DESIGN CONSIDERATIONS

Important Information